Meet Our Leadership Team

Executive Team

Chip Yodzis

Chip Yodzis

Executive Chairman

Chip Yodzis

Chip Yodzis currently serves as the Executive Chairman of DOW Electronics. Chip began his business career with Procter & Gamble and in 1982, he and his wife Carol moved to Florida to join her father, Phil Decker, in managing the growing operations of DOW Electronics. An industry veteran who has served in various capacities during his time with DOW, Chip and his team have been instrumental in growing and transitioning the company’s business to meet the changing demands of the independent retailers.

He received his BA in Political Science from Merrimack College and his MBA from Bowling Green State University. Chip has served on various industry association boards and the board of H. Lee Moffitt Cancer Center, and currently serves on the Board of Trustees of the Academy of the Holy Names in Tampa.

Away from the business, Chip enjoys exercising, travelling, reading, and spending time with his family.

John Yodzis

John Yodzis

President and CEO

John Yodzis

John joined DOW Electronics in 2008 after graduating with a master’s degree from the University of Florida. Beginning his career at DOW in outside sales, John has held various positions at the company in sales, marketing, purchasing, and business development management.

In 2013, with the hard work and support of his management team, John successfully led the transition of DOW Electronics (through the acquisition of Shifting Sands Stereo Distributing) from a single sales channel satellite television distributor to an industry leading distributor of custom integration, 12Volt, and satellite television products.

Over the next five years, John and his team successfully completed two more strategic acquisitions. In 2015, DOW acquired Eagle Distributors, giving the company a firm distribution footprint in the western portion of their territory and providing a conduit to enter the growing Texas marketplace. In 2016, DOW acquired DB South to further cement their position in the 12Volt industry.

John is inspired and driven by changes in technology and the opportunities those changes provide a company. John views DOW’s employees and customers as family, and he appreciates the fact that every day, DOW Electronics has the opportunity to better the lives of their employees and customers.

Dan Carr

Dan Carr

SVP and Chief Financial Officer

Dan Carr

Prior to joining the DOW Electronics team in 2006, Dan worked in the environmental remediation industry, moving from construction site accounting to working with private equity firms on the corporate finances.

Currently at DOW as CFO, Dan directs all financial aspects of the organization including banking, asset management, and financial reporting, while also managing the information technology department.  He is driven by the challenges of DOW’s constantly evolving marketplace and working with the company’s leadership team to provide our customers and company mutual growth opportunities.

Dan earned his Bachelor of Science in Finance from the University of Florida and his Masters of Business Administration from the University of Tampa. On the weekends Dan can be found around the pitch doing two of his favorite things: watching his kids play soccer and recalling his short lived glory days.

Steve Decker

Steve Decker

SVP and General Counsel

Steve Decker

Steve joined DOW in June 2003 after 15 years in private practice as a corporate litigation attorney in Tampa. At DOW, Steve heads up the Legal Department, Human Resources, Retail Services & Credit, and Distribution Center Operations.

As general counsel, Steve works closely with a strong team of vice presidents and directors from each of the business areas he manages. He’s responsible for all internal and external legal matters, and together with his teams, they provide a solid professional, business foundation for DOW employees, vendors, and customers.

On a personal note, Steve enjoys golfing, boating, fishing, and college football. As a college football fan, he closely follows his alma mater, the University of Florida Gators, and the rest of the SEC. When he’s not fishing off his boat or playing a round of golf, Steve enjoys grilling and winding down with a nice glass of wine.

Dave Elkin

Dave Elkin

SVP Sales and Product Management

Dave Elkin

Dave joined DOW in 1995 as an inside sales person and throughout his career, he has continued to grow his skill set and responsibility with the company. In 1998, Dave launched DOW’s original commercial satellite sales group and quickly built a sales team to support commercial DISH Network installations. Along the way, Dave’s been a part of several SBCA development groups and assisted in the original launch of the National Standards and Testing Program for Satellite Installers.

Dave’s role expanded from sales management to his current position managing the sales, marketing & purchasing teams. As part of DOW’s executive team, Dave has assisted in developing the roadmap for DOW’s expansion into new sales pillars that were synergistic and complimentary to DOW’s core strengths as a distribution company. He is very dedicated to DOW’s core mission and customers, while possessing a clear vision of DOW’s future.

Dave is a self-defined ‘gadget guy’ and loves to get hands-on with the latest products and technologies. Whether it’s Satellite, Smart Home, Custom Integration, Consumer Electronics or 12Volt Automotive & Marine products, he stays up-to-date and hands-on with all of them.

Directors

Rusty Moore

Rusty Moore

Controller

Rusty Moore

Rusty has been with DOW since January of 2005, growing his role from Inventory Accounting Manager to his current role as Controller. Rusty is a Florida Southern College grad with an accounting background, and he loves the unique opportunities that present both challenges and motivation at DOW.

Rusty is equally comfortable tickling the keys of a keyboard as he is with his 12 digit accounting calculator. Whether singing and typing at work, or singing and playing the keys at home, Rusty is creating music we all enjoy.

Jay Johnson

Jay Johnson

Director of Marketing

Jay Johnson

Joining DOW Electronics in 2012, Jay has overseen the growth and change of the marketing department. The marketing department has evolved to meet the needs of the new business areas DOW expanded into during this time, including launching updated ecommerce websites. Jay enjoys working with his team to design marketing materials for DOW’s customers, making sure dealers get professional designs to help their businesses.

Away from DOW, Jay can be found playing with or coaching his kids in their latest adventures. When he can get away, Jay enjoys traveling and camping in the Airstream where he and the family avoid alligators and overly-friendly raccoons.

Tim Freeman

Tim Freeman

Director of Operations

Tim Freeman

Tim joined DOW Electronics in February of 2006, and in his time with the company, he has worked in Inventory Control, Accounting, and is now the Director of Operations. As someone who genuinely enjoys supply chain management and business analytics, Tim contributes a lot to DOW.

On the weekends, Tim can often be found floating on water, be it on a boat, his kayak or in his pool. While on the water, Tim is often fishing, though not likely in his pool. And when you can get him away from the water, he enjoys cooking, grilling, and also traveling.

Ken McAvoy

Ken McAvoy

Director of Purchasing-CE

Ken McAvoy

Ken has been with DOW Electronics since 2003, where he started out as our XM Sales Manager. While in that role, he helped build the company to the #1 Sirius/XM distributor. Ken played a large role in moving DOW to be a full 12Volt distributor and worked in conjunction with the CI/CE team to help grow DOW to new levels. The last 15 years with DOW have provided Ken with friendships in the industry and at DOW, plus he’s always learning with the ever changing technologies.

On the weekends, Ken loves spending time with his grandkids and going boating. He also answers to the nickname “White Rabbit,” but you won’t find him dressed in a waistcoat muttering about how he’s late.

Somsri Poindexter

Somsri Poindexter

Director of Purchasing - 12Volt/Satellite

Somsri Poindexter

Somsri has been with DOW Electronics since May of 1994, and usually we’d list some of the positions she’s had*, but I think the better question in this bio is…what positions hasn’t she had? Somsri’s contributions have resulted in her growing roles at DOW, working in nearly every department at one point. One of her major contributions was improving the cost and efficiency of the 12 Volt and Satellite lines of the business. In all these years at DOW, one thing she can say is that there’s never a dull moment, “It’s not your typical office environment because everyone here is relaxed and friendly, and we’re always having fun.”

In her spare time, Somsri loves watching the The Food Network Channel and then going to the different eateries featured on the shows.

*File Clerk, Auditor, Disputes, Industrial Sales Rep, Commercial Sales Rep, Commercial Sales Manager, Purchasing/Product Manager, Director of Purchasing/12Volt & Satellite

Jeff Graves

Jeff Graves

Director-Retail Services & Credit

Jeff Graves

Jeff joined DOW in 2002, holding the positions of Branch Manager, Inside Sales Manager, and Director of Operations over those 16 years. These roles, combined with his passion for problem solving, resulted in major contributions to DOW. Recently, Jeff updated the Accounts Receivable processes, in addition to providing key support for the implementation of DOW’s updated ERP system. Jeff has been integral in the development of DOW’s ecommerce websites.

The combination of the people and the culture at DOW make the ever-changing technology and environment upbeat and challenging, which is Jeff’s favorite part of working here. In his spare time, he works on DIY projects and spends time with his daughter.

Drew Fischer

Drew Fischer

Director of Sales

Drew Fischer

Drew has been with DOW Electronics since January of 2009, starting as a Branch Manager and working his way up to Director of Sales. Drew has helped foster and usher in new skills and product knowledge to the sales teams, assisting DOW in targeting new areas of business.

A UCF graduate and a Peace & Quiet connoisseur, Drew loves being involved in technology and helping small business owners grow their business.

Sales

Eric Friedman

Eric Friedman

Strategic Sales Manager-CI

Eric Friedman

Eric joined DOW Electronics in September of 2013. During his time at DOW, Eric has been a huge contributor to the growth and development of the CI pillar of the business. He enjoys being able to play a role in the strategies responsible for bringing growth and coaching his team to help them grow in their roles.

Mike Hurwitz

Michael Hurwitz

Strategic Sales Manager-12Volt

Michael Hurwitz

Mike has worked for DOW since December of 2011, using his extensive sales background to impact growth in multiple areas of DOW’s business. He grew his own DISH territory by 19% in one year, improved the profitability of the appliance business, and has recently moved into his role managing the 12Volt team. Mike’s favorite aspect of his job at DOW is working with the customers. He enjoys helping them become successful and having a major impact on their business.

Josie Masquida

Josie Masquida

Strategic Sales Manager-Satellite

Josie Masquida

Josie joined DOW in 2014, utilizing her background in education and training to create an onboarding training program for new and existing retailers. Her depth of knowledge of the programs and products resulted in her promotion to Strategic Sales Manager of our satellite team. In her new position, Josie was integral in launching the DOW Experience Events across DOW’s territory. As a prior small business owner in Puerto Rico, it’s no surprise that her passion lies in helping small business owners and their sales people learn about products, services, and business rules.

Steven Midkiff

Steven Midkiff

Strategic Sales Manager, Commercial Sales

Steven Midkiff

Joining the DOW team in 2019, Steven brings extensive knowledge within technology and electronics sales, with a strong concentration on operational excellence. Steven’s focus and refined abilities in driving an exceptional customer experience were a perfect match with DOW’s fanatical approach to client satisfaction.